How Konica Minolta Offers Unbeatable Customer Experience & Satisfaction
Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. This type of brand loyalty has propelled the company to the top of the printer service industry.
This index says a lot about Konica Minolta’s commitment to not only producing high-quality printers, but displaying elite commitment to their customers. By enhancing every customer experience and proactively communicating with customers regularly, this trend seems to be at the forefront of Konica Minolta’s business strategy.
Today’s customers want interactions that are easy, fast and reliable. MyKMBS, Konica Minolta’s virtual, self-service mobile app, delivers just that. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere.
To make the digital customer experience more robust, Konica Minolta has refreshed the design of their website to enhance customer experience and usability. This includes an update in the quality and relevancy of the website and its content.
Everything that Konica Minolta does has the customer front and center. This includes product development, the website, marketing campaigns and customer service. As customer expectations increase year after year, Konica Minolta understands the importance of adopting new ways of engaging with and listening to customers in order to maintain its category lead. The technology is developing at warp speed, which puts the ability to constantly meet customers needs and delivering value at the forefront.
Delivering value and becoming a true part of the fabric of its customers’ operations, from technology and IT services to facilities management and enterprise content management, set Konica Minolta apart from the competition. Konica Minolta understands that the sales cycle is a conversation. It’s not a one-way dialog about the company; it’s a give and take of understanding customers’ needs and then creating a portfolio of products that solve those needs.
Konica Minolta is proud that every employee puts the customer first in their day-to-day roles and that their customers recognize and reward them for their efforts. If this pattern of customer satisfaction continues, Konica Minolta will continue to be the authority in the industry for many years to come.